Customizing Your Twitter Account
Download .mov Video – Download .mp3 Audio
In the video above I show you how to set up your Twitter account with your logo, website, mission statement, and colors.
Here are some important point to pull from the video:
- If you are using a single Twitter account to represent your organization, you should probably be using your logo as your Twitter profile picture. This is the image every one of your Twitter followers will see when you broadcast a tweet, so it is important that the image you select be instantly recognizable.
- If you are setting up Twitter accounts for various individuals within your organization (such as your business owner or Principal or various teachers) then it is best to use a Twitter profile image that actually shows that individual person’s face. I don’t recommend using a logo (as I have done for my Twitter accounts at @smschools) to represent a single person. Instead, use that person’s face (as I have done for my personal Twitter account at @darrenalff). This is simply a matter of transparency and goes back to what I was saying here, in regards to who should be running your Twitter (and social media) accounts.
- Be sure to enter your website under your account profile. One of the main reasons you should be using Twitter (and social media in general) is to drive your social media followers back to your website. Forgetting to enter this information is a huge mistake!
- Use the Twitter “Bio” section to give your mission statement and/or let your Twitter followers know who it is that is doing the Tweeting for you. Again, read this first, as it addresses the issue of transparency and the use of hashtags to let your Twitter followers know who it is that is doing the Tweeting.
- Finally, change the colors of the sidebar, text, hyperlinks and background to match your official colors and/or website. Twitter has a number of pre-set templates you can use to change the way your Twitter profile looks and feels, but I suggest you don’t use ANY of them. Instead, brand your school by entering the colors that match your logo and/or website. You may have to get your graphics guy/gal to help you with this, but it’s worth the extra time to make your Twitter profile really pop!
In the next article I will be sharing with you how to create a custom Twitter background and really take your online branding to a whole new level. If you’re ready for that, just click here!
Send all questions to contact@socialmediaschools.com and we will respond within 24 hours!
