Do Press Releases Still Work?

Sending a press release to your city’s local media outlet(s) is a great way to get the word out about your business/school’s social media use.

In many towns and cities, this is just the kind of story they are looking for. The media will be interested in hearing what kind of content you plan on producing, what sort of information your followers can expect to receive, and how heavily you intend to use these new online tools. In some cities, however, where social media use has quickly become the norm, this may not be a story the media feels worth sharing, so don’t be surprised if they pass it over.

It’s unfortunate, but traditional press releases are becoming less and less effective. It’s an old medium that is no longer working in today’s modern world. Press releases do still work, but they don’t work nearly as well as they once did.

That said, press releases to your local media is still a good idea. At the very least, it’s worth a try. Social media use (especially in the schools) is still new enough that it might be something the local media feels worth devoting some time and energy to. So give it a try and let me know how it works out!

Here’s my tip: While I encourage you to send a press release to your local newspaper, TV and radio stations, I think you stand a much better chance of enticing the local media to cover your social media story if you simply send them an email or give them a call. Hopefully you’ve built a relationship with the local media already, so you should know who to contact.

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