Facebook

Module 1: Setting Up Your Account

• Read This First
• The Difference Between Facebook Profiles, Pages And Groups
• Examples Of Facebook Profiles, Pages And Groups
• Setting Up Your Facebook Profile
• Customizing Your Facebook Profile
• How Many Profiles Should You Create?
• Should You Create A Page Or A Group?
• Creating A Facebook Page
• Creating A Facebook Group
• Schedule For Integrating Facebook And Twitter
• Facebook Module 1: Task Sheet
• Questions & Feedback

Module 2: What Kind Of Content Should You Post?

• Learn From Others First: See What These Schools Are Doing
• The Type Of Content You Should And Should Not Be Posting
• Templates For Writing A Great Social Media Headline
• Facebook Module 2: Task Sheet

Module 3: Letting People Know You’re Using Social Media

• The Way News Spreads On Social Media Sites… And How Peope Find You
• Linking Your Social Media Accounts Together
• Let Your Community Connect With You On Your Website
• Traditional Marketing
• Do Press Releases Still Work?
• Word Of Mouth: The Fastest Way To Get A Horde Of New Followers, Fans, and Friends
• Facebook Module 3: Task Sheet

Module 4: The Daily Task Of Managing Your Facebook Account(s)

• Video Walk-Through: How I Manage My Social Media Accounts
• How Much Content Should You Post Per Day?
• My 15 Minute Road Map For Social Media Success
• Facebook Module 4: Task Sheet

Module 5: Decreasing Your Workload By Putting Facebook On Autopilot

• The Advantage Of Plug-Ins, Applications, and Widgets
• Syncing Your Blog To Your Facebook Profile
• Syncing Your Blog With Your School’s Facebook Page
• Facebook Module 5: Task Sheet

Module 6: Growing Your Fan Base – Adding Friends And Attracting Followers

• Ways People Can Connect With You: Facebook, Twitter, RSS, Email, Website, Blog, etc.
• The Importance Of Having An Email Newsletter
• Creating A Private Facebook Group
• Facebook Module 6 Task Sheet: The Zero To Hero Framework For Facebook Success