How Much Content Should You Post Per Day?
One of the big fears many people have about social media use is that it is going to become a totally encompassing activity that steals time and energy away from other activities that should be getting done. This module is intended to show you that this is not the case.
I know that you are extremely busy and have more important things to do than be constantly updating your social media profiles, so the goal this week is to cut down your social media use to less than 15 minutes per day.
To answer the question, “How much content should you post per day?”… here are my thoughts:
I think you should be posting 1 to 4 messages per day to Twitter and at least 1 post per week to your school’s Facebook page.
Here’s my reasoning behind this:
Twitter is considered a “micro-blogging” service. The messages are short and sweet and they can be as frequent as you please. However, if you post too few messages, you’ll get lost amongst the others that your community members are following. And if you post too many messages, your community will unfollow you because they won’t like seeing your messages taking up their entire Twitter feed.
Based on my experiences… I think 1 to 4 tweets per day is a good number to aim for. If you can’t think of even a single thing to Tweet about on a daily basis, then you aren’t doing enough to make your school or business an amazing place. Use these tips to help you decide what to Tweet about.
As far as Facebook goes, you don’t need to post there quite as often as you do to Twitter. 1-4 posts per week on Facebook is ideal. Again, you don’t want to post too often… and you don’t want to post too occasionally. Let your Facebook fans know that your Facebook page is up to date by posting regularly, but don’t overwhelm them with insignificant nothings they won’t care about. Your Facebook postings should be important school events, information, and news that your community will REALLY care about.
Click here to go to the next Facebook Module.
Send all questions to contact@socialmediaschools.com and we will respond within 24 hours!
