Linking Your Social Media Accounts Together
One of the quickest and easiest ways of increasing the number of people who follow you online is to interlink your various social media accounts.
In this course we are mainly concentrating on Facebook and Twitter, so we will start there.
If you have your Twitter account all set up, there are four main ways to link your Twitter account with your organization’s Facebook Page.
1) The first thing you could do is change the link in your Twitter profile so that instead of pointing back to your official website, you instead link to your Facebook page. I generally don’t recommend this, because I think it’s better to have people go back to your official website, but this might be something worth playing with… at least for a short amount of time.
2) You could also add a brief line or two to your Twitter Bio where you let your followers know that you are also on Facebook. You won’t be able to link to the Facebook Page here, but at least you’d be letting people know that they can indeed find you on Facebook if they perform a quick search.
3) You might also want to create a custom background design that lets your Twitter followers know that you are on Facebook. You can include your Facebook URL here, but it won’t be a clickable hyperlink.
4) Finally, use your Tweets to occasionally remind your Twitter followers that they can also follow your business/school on Facebook. Every couple weeks (at the most), send out a short message that says something like,
Did you know that Social Media Schools is also on Facebook: http://www.facebook.com/pages/Social-Media-Schools/76772812225
Make the message short and sweet… and don’t push your other social media sites too often. Moderation is the key.
Just as you did in Twitter, let your fans on Facebook know that you are also using Twitter.
1) You can enter this information in the short little bio section underneath your school’s Page photo.
2) You can add the URL to your Twitter account to your Facebook Page underneath the “Info” tab.
3) Or you can, like you did in Twitter, send out an occasional message on your Page’s wall in which you simply let your Facebook fans know that your also on Twitter. Be sure to include the link to your Twitter profile and don’t be too pushy.
Other Sites And The Obvious Overlap
Once you’ve finished syncing your Facebook and Twitter profiles, do the same thing for any other social media accounts you might be using. If you are using Facebook, Twitter, YouTube, LinkedIn, and Flickr… do what you can to make sure they all point to one another.
You should know that even after interlinking your various social media accounts, many people will still choose not to follow you. However, many people will!
What typically happens is that most people will follow you in a single location. Some will follow you on Twitter. Others will follow you on Facebook. But a few people will choose to follow you in every single location. Whatever they choose to do, that’s up to them. Like I’ve said before, your goal here is to simply get the information out to the people who want it. Then let them decide what information they want to consume and where they want to receive it.
Click here to go to the next Facebook Module.
Send all questions to contact@socialmediaschools.com and we will respond within 24 hours!
