Schedule For Integrating Facebook And Twitter
Many businesses and schools are afraid of social media use. While they are often times open to the idea of social media use, they are fearful about moving too quickly and making mistakes along the way.
To combat this problem I’ve come up with a schedule, which you can use, to slowly ease yourself into social media use. You’ll soon realize that social media is not only a good idea, but something that will help to greatly improve your small business or school over time.
The following is an example of the schedule of events you might take when attempting to introduce Facebook and Twitter to both your clients or school administrators and the community at large.
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Immediately set up an official Facebook Page for your business or school.
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Assign someone who is well aware of the business or school happenings to be in charge of posting to the Facebook account 1-3 times per week.
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Run the Facebook Page for 2 weeks without telling anyone about it. During this time you will train the assigned worker on how to post, what to post, when to post, etc.
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After two weeks you will add links to the Facebook Page on your official website and send out an official press release to the local media.
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You will then run the Facebook Page for 3 months, after which time you will assess whether or not to continue social media communication/promotion with the use of Twitter.
If after the 3-month trial of Facebook you determine that you are indeed headed in the right direction and your community is appreciating the information you are sending out on Facebook, you will continue your social media campaign with the launch of an official Twitter account for your school or business.
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You will create and customize a Twitter account for your business or school.
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You will once again train and supervise a responsible school worker on how to post, what to post, and when to post to Twitter.
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You will run the Twitter account for 2 weeks without telling anyone about it.
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After two weeks you will link from the official website to the Twitter account and send out a press release about your continued use of social media as a communication platform.
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You will continue to supervise the responsible person as you post to both Twitter and Facebook on a regular basis (Twitter at least once a day. Facebook at least 1-3 times per week.)
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Once again, you will run the Twitter account for approximately 3 months, after which time you will assess what can be done to improve your overall social media/Internet presence.
If you can take steps such as these to slowly introduce your clients, school officials and community members to social media use, then I don’t see how you could fail.
Click here to open the Facebook Module Task Sheet.
Click here to Continue to Module 2. What Kind Of Content Should You Post?
