Should You Create A Page Or A Group?

If you are still confused as to whether you should create a Page or a Group for your school, this should help to further clarify things.

You want to create a Group if you:

  • Want to create an exclusive membership just for certain people.
  • Want to build a community around your school or organization and have more active discussions between your Group members.
  • Want your Group messages to land directly in your Group members’ In boxes.
  • Expect that you’ll have less than 5,000 members.

You want to create a Page if you:

  • Want to build a brand around your business or school.
  • Want your Pages to be seen by Facebook users as well as those outside the Facebook community.
  • Would like statistics on how many people are visiting your Page and what areas they are coming from.
  • Want to use Facebook Applications on your Page
  • Don’t want any limits on how many people you can contact

In almost all cases, you want to start by first creating a Page for your school or business.

Some schools create multiple Pages (one for current students, for example, and another for past students and alumni). Businesses on the other hand generally have just one page for the organization. For now, however, I recommend you start with just a single page aimed at your current customers, students, parents, teachers and staff. If you want to add an alumni Page at some point in the future, you can always go ahead and do that. But for now, I recommend you start off easy by first creating a single Facebook Page for your school.

Note: You have the ability to create as many Pages and Groups as you want. Additionally, you can delete your Page(s) and/or Group(s) at any time. And you can choose to create both Pages and/or Groups. The possibilities are endless.

Click here to go to the next Facebook Module.

Send all questions to contact@socialmediaschools.com and we will respond within 24 hours!

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