The Type Of Content You Should And Should Not Be Posting

Most schools and businesses approach social media as a means of pumping out messages and information to their community. But as I’ve stated time and time again, social media is not meant to be a one-sided conversation. Instead, it is meant to be a game of give and take. And for this reason, there are certain kinds of information you should and should not publish to your social media profiles and Pages.

What Type Of Information You Should Post

  • Ask questions
  • Answer questions
  • Poll your fans/followers
  • Look for ways to help your community solve problems
  • Praise your customers, teachers, parents, students and community members for their accomplishments
  • Promotion of upcoming events
  • Thank you notes
  • Photos and/or video from recent events
  • Community news
  • Awards that the school or business has received
  • Invitations for your fan/followers to join you on other social networks

What Type Of Information You Should Not Post

  • Only information about school or company events
  • Only marketing, sales and new student information
  • Only information about yourself and/or the business/school
  • Too many messages in a row promoting a single event
  • Photos and/or video without permission of the people in the photos and/or video
  • Anything that makes someone look bad
  • Political comments (unless you are political group)
  • Religious comments (unless you are a religious school or business)
  • Anything that could be legally damaging

Important Note: This is the time where I have to remind you that you should look into the legal aspects of content you publish before posting it online. The laws in various parts of the world are going to change, so it is impossible for me to know the laws everywhere. It is crucial that you understand the laws before publishing anything potentially damaging to your Facebook, Twitter or any other social media accounts. By using socialmediaschools.com you understand that this website and its staff are released from any and all liability for content you and your organization publish.

The type of information you post should always be mixed and varied. Never post a bunch of marketing messages in a row. And don’t post too many questions and/or polls in a row either. Instead, mix it up! Post one question, then post a praiseworthy article about one of your teachers. Then help some students answer their questions about the upcoming elections. Then feature photographs from last weeks school play. Then share the results of the fundraiser. And follow that up with a profile of one of your students who just won an music scholarship for their outstanding abilities on the violin.

This is how your content should come across. It should be constantly varied. If you post too many messages of the same type in a row, your fans/followers/friends could become aggravated, bored, or upset. Imagine watching the same TV show 10 times in a row. Sounds boring! So keep mixing it up. Keep playing with the type of content you release. And have fun experimenting with new types of posts, media, and comments you publish to your online accounts.

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