Traditional Marketing And Social Media

Because people in your community may be new to social media, one of the best ways to let them know you are using these new social networking technologies is to approach them offline.

Using traditional marketing techniques is a great way to get new people to follow you on the Internet. The following is a list of ways you might wish to spread the word in regards to your organization’s social media use.

In each of these places, simply adding a line that says something like this:

Follow Social Media Schools on Twitter: http://www.twitter.com/smschools

Traditional Marketing Techniques You Can Use To Let People Know About Your School’s Social Media Use

  • Business cards
  • Posters
  • Brochures
  • Giveaways
  • TV
  • Pamphlets
  • Holiday Cards
  • Calendars
  • Newspaper Advertisements
  • Magazine Advertisements
  • School Marquees
  • Birthday Cards
  • Email Newsletters
  • You Email Signature
  • T-Shirts
  • Chamber Of Commerce Meetings
  • School District Meetings
  • Billboards
  • Door Hangers
  • Newspaper Articles
  • Newsletters
  • Direct Mail

If the person reading your message is on Twitter or Facebook, they will know what to do. If the person isn’t on Twitter or Facebook, they’ll either ignore the message or they will visit the website, find out what Twitter/Facebook is, and then decide for themselves if it is something they want to sign up for.

Again, it’s simply your job just to let your community know that you are using these new communication tools. These traditional marketing techniques, while some of them will cost money, can be a great way to increase your online follower counts.

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Send all questions to contact@socialmediaschools.com and we will respond within 24 hours!

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