Using Twitter Search To Help And Inspire Your Community

At this point, many schools begin getting power hungry. They see how easy using Twitter Search is to find people in their community and they often times feel the need to pump those people with their school messages.

But as I’ve said time and time again, Twitter (like all social media) is not supposed to be a means of pumping people with information they don’t want. Instead, it is supposed to be a tool that gives people the option of following whomever they want.

Using Twitter Search, you are able to tap into and communicate with people who were not and are not currently following you, but this does not mean that you should use this tool to pump these people with messages they don’t want.

As we move forward, I encourage you two use Twitter Search as a tool for helping and inspiring your community. Ask questions, get feedback, tell your story… but never pitch, sell, or spam. Doing the first three will give you a huge amount of success in the world of social media, while the last three will leave your community steaming.

Twitter Search is a powerful tool, but don’t go crazy with it. Check in once or twice a day, see if there is any conversation taking place that is relevant to you or your school, respond if necessary, and then go on with your day.

Use this week to experiment with Twitter Search. Let me know how it goes and please share your experiences with the other Social Media Schools Master Course members in the community forums.