Ways People Can Connect With You: Facebook, Twitter, RSS, Email, Website, Blog, etc.
This entire course focuses largely on social media sites – Facebook and Twitter. However, these are just two of the many tools you should be using to connect with the people in your community.
I want to take this moment now to remind you that social media should not be your entire link to your clients, parents, teachers, and students in your school/community.
Besides the use of Facebook and Twitter, you should have other information subscription options available.
While it used to be that paper newsletters, advertisements, radio and TV were the only way of getting your message out, there are now dozens (maybe hundreds) of different ways to spread the vital information about your school/business.
Of all the tools available, I believe that the following mediums are most vital:
- Your official website
- Your customer’s/student body e-mail newsletter
- Your blog
- Your RSS feed
And then, after all of this, come paper newsletters, press releases, other social media sites, etc.
The reason I bring this up now is because it’s important that you not forget that social media should play just a small role in your marketing, promotion and communication.
Many people who start to use social media do one of the following things at this stage in the game:
1. Some jump on the social media bandwagon, go all out with Facebook and Twitter, and then forget about other things like their website, email marketing, newspaper articles, etc. It’s great to use these new social networking tools, but don’t let them take over your life.
2. The other group adopts social media use, but only does it half-heartily. These people suffer because their community can tell that their only using social media as a marketing tool and that they don’t really care. This is why it’s so important to focus your energy on this stuff. The social aspects of social media make it so your followers can tell if you are truly passionate about what you are doing or if you are just putting in the minimum amount of effort because someone (me) told you you need to do this stuff.
If you decide to use these new tools and you really want to use them to successfully market, promote and brand your organization, you can’t forget about your other marketing methods and you can’t go into the social media world trying to get away with the bare minimum.
If you can use social media in addition to your other marketing tools and you can use these new tools to passionately promote your school/business, you’ll come out on top.
Click here to go to the next Facebook Module.
Send all questions to contact@socialmediaschools.com and we will respond within 24 hours!
