Word Of Mouth: The Fastest Way To Get A Horde Of New Followers, Fans, and Friends
Word of mouth marketing is a form of promotion which operates through an individual’s personal recommendations of specific brands, products or services.
Like its literal meaning, word-of-mouth marketing spreads from one person to another outside of a formalized setting, without heavy intervention by advertisers.
In the business world, a recommendation from someone familiar and trustworthy is the easiest path to a product sale, link or new subscriber. In our case, good word of mouth might mean a new Facebook Fan, a new Twitter follower, or even… a new customer or student! Why? Because recommendations are generally perceived as incentive-free, unlike the obvious motivation behind advertisements, which are often times over the top in order to get people to perform a certain function.
If you want to get more online followers, attract new clients/students or just gain more supporters of your organization, word of mouth marketing is one the most powerful ways to do so. What better way to spread your message than to have an army of supporters constantly talking about or referencing it online or offline, through conversations or links?
How To Get People Talking
There are two main ways to leverage word of mouth marketing for your new social media use.
- The first and easiest way of getting your community to talk is to simply inform them of your social media use. This alone will be enough (in most cases) to get people talking. The trick here is to make them see that you have good intentions for your social media use. Your customers, parents and students especially will want to know that you plan to use social media as a means of increasing your communication with the community… and not that you plan to use it as a tool for hunting down and punishing your students. If your in business, let them know that your social media use is not just a marketing machine but a source of valuable information. Keep on your community’s good side and they’ll spread the word for you.
- Secondly, deliver good content. The more you can do to provide your followers with good content, the more they are going to work for you, passing your information along to their friends, family members and co-workers. The better your content, the more people will talk about it. Consistently create great content and your community will not only love you for it, but they’ll go out and tell their friends.
What other ways might you use word-of-mouth marketing to your advantage? If you have any ideas, strike up a conversation in the member’s forum.
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